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Communications History, Part 2

This Monday, over Twitter, I received an unexpected bit of feedback to last week’s post on Communications History from the Henry Ford Museum‘s Suzanne Fischer:

@retius Just read your comm history call to arms--I'm a little confused why you don't situate your work/interests/methods w/i hist of tech.

In writing the post, doing some pre-writing for a field statement I’m working on for school. I wanted to try to express in words why I choose to privilege communications, and to define what I meant when I said I was doing so. While I had hoped the post would be read and that feedback would be offered, it was a pleasant surprise to have it come days later over Twitter. I had several initial reactions to Dr. Fischer’s feedback:

  • First, I was a bit embarrassed that I had so underplayed the importance of the  history of technology to my thinking on the topic. A very large number of the books on my bookshelves fall under the history of tech rubric. The exhibit that I recently helped curate, on postal systems technology, is very much informed by a history of technology viewpoint– I was interviewing engineers and even had machine schematics hanging over my desk. And I would very much also argue the story that it tells is part of communications history. I think I had thought that the connections between the kind of communications history I’m advocating and the field of history of technology were more implicitly obvious than they actually are, upon re-reading the post.
  • I also felt that, in my experience, historians of technology tend to privilege the science community, business concerns, and legal issues that shape technological development– sometimes to the expense of users. I recalled going to several telecommunications-related panels at a SHOT conference where I heard a lot about Bell Labs, packet switching, and the like, but almost nothing on customers or users.
  • Finally, I just felt there was an ineffable difference between the two. Certainly communications technology deserve to be part of the literature of a history of technology, but to me there just seemed some hard-to-identify difference, something special about communications that made it somehow a little unique, a special case within technology. This was the hardest reaction to express and impossible to defend, but it was also the deepest-felt.

As is often the case on Twitter, the question quickly sparked a lively and very helpful conversation. Dr. Fischer and myself were quickly joined by Shiela Brennan of RRCHNM and Trevor Owens of NDIIPP.

I had expressed concern that people might not consider things like early nineteenth century mail systems “technology” per se, and that much of postal history is written by postal historians (something I regretted while researching for the above-mentioned exhibit.) But I was actually told that there had been several postal presentations at the most recent SHOT conference— something I was encouraged and excited to hear.

It was also pointed out to me that there is much more of a literature on users than I had been aware of within the history of technology community, and I was recommended several very interesting books on the topic that I look forward to reading. And yet that feeling that there was an ineffable difference persisted– while historians of technology may indeed deal with users, surely there must be a significant qualitative difference between, say, users of electric razors or polio vaccines, and participants in the republic of letters? Of course, it was then pointed out to me that the written word itself is a technology, and must be thought of as such, and not falsely naturalized.


As the conversation wound down, I was still not satisfied that communications history should be seen as necessarily a subset of the history of technology– there was that can’t-put-my-finger-on-it feeling still there. But I did have a lot of new ideas to explore about the intersection of the two, lots to read, and lots to mull over. (When Twitter is collegial and helpful it’s truly an amazing thing.)

Ultimately, I ended up simply asserting that, to my mind, it was an issue of tent size, so to speak.  The history of communications is a very large topic, even if it fits within the auspices of the history of technology. While it is imperative that communications history draws from history of technology, and while there is certainly a place for communications media within the history of technology, it is a large enough and important enough topic to warrant discussion as a discrete thing. Similarly, the advent of gender studies didn’t obviate the need for women’s studies. Every square is a rectangle, but not every rectangle is a square.

And yet, even that answer didn’t fully satisfy me. I still felt there was some fundamental difference. I still suspected that ultimately, it wasn’t like women’s studies. It was intersectional. Historians who study African-American women can’t be satisfied to draw just from women’s history, or from black history. They have to draw from both, because their subjects lived within both experiences. African-American women aren’t off-limits to historians who focus on women’s history or black history– they just have to be mindful of that intersectionality and not be reductionist.

I’ve been trying to figure out why I felt that way, trying to justify this suspicion, ever since. And after a few day’s thought, I think I’ve figured it out.


The issue, as I’m coming to see it, is that there are a whole host of comunicative cultural practices that are difficult to shoehorn into the category of “technology” that are nonetheless very much a part of communications history as I’m conceiving it. (It is also important to remember that the point of these posts is not to prescriptively assert subdisciplines as discrete items, but for me as a PhD student to better articulate the scope and shape of my own specialization. Communications history as I conceive it is essentially all that matters, ’cause I’m trying to hone my own conception, here.)

To give some examples of such phenomena from works that engage with what I think of as having a place in the historiography of communications history:

  • Parades, toasts, and parties. David Waldstreicher’s In the Midst of Perpetual Fetes discusses the use of parades, toasts, and parties as communicative acts that helped to reinforce national unity and identity in the early republic. Of course, the utility of doing so is deeply contingent upon use of these events to shape discourse within the emerging news media, which was growing precipitously at this time, but while communications technologies were used to broadcast the events and reinforce their import, I would feel uncomfortable describing a toast or a parade as a “technology.” They are social practices with deeply communicative intent.
  • Blackface and racial melodrama. Beyond the “technology” of using burnt cork as make-up, blackface is not a technology. It’s a mode of cultural expression– a deeply problematic and revealing one, and one that WT Lhamon Jr. argues ably in his Raising Cain has proven quite good at bridging genre, media, and time. Likewise, Linda Williams’s Playing the Race Card demonstrates that racial melodrama– an understanding of racial relations and identity deeply entrenched in the narrative conventions of melodrama– is a “wonderful, ‘jumping’ fish,” one that has bridged media and been a dominant narrative in American entertainment since Uncle Tom’s Cabin. This is a coupling of a dramatic/narrative mode with a set of cultural constructions– not a technology. While both blackface and racial melodrama play through media, they are not in and of themselves technology or media.
  • Stand-up comedy. In Revel with a Cause, Stephen Kercher provides a challenging, fascinating history of liberal satire during the Eisenhower and Kennedy administrations. While the book is almost encyclopedic in its scope, two figures who definitely stand out are (unsurprisingly) Mort Sahl and Lenny Bruce. Both men’s careers must be framed in terms of communications technology– Bruce’s career was largely built on records, at a time when censorship of “blue” recordings had only recently decreased, and he dealt with the media ecosystem of his time– from the news media and contemporary politics to jazz. Sahl, even moreso, was a product of mass media, in that he was a direct and vocal critic of it. He read the paper as part of his routine, and gave commentary. Stand up itself was forever changed by the advent of electric amplification. But a man joking and telling stories on a stage? Decidedly low-tech stuff. But due to cultural impact, these comedians are important to understanding the media environment of their times.

…I’m sure there are debates, quibbles, and questions one could bring up with these examples and others. But ultimately, I think they demonstrate the reason for my discomfort with seeing communications history as simply a subset of the history of technology. To me, communications history is– or should be– history at the intersection of cultural and media studies on one side, and the history of technology on another. 

Of course, this is still a dramatic simplification. The history of communications also intersects with aspects of legal history, social history, economic history, and countless other subdisciplines. Every breed of historian borrows liberally from others. But I see the intersection of communicative cultural acts and the technology that mediates communication as key.

We’re also all the products of our experiences, and I’ll be the first to admit that this conviction may be the result of my education– my concentration on drama and cinema in college, my intense interest in media studies and cultural theory while getting my MA in American Studies, and finally, coming to George Mason, with the prevalence of technology in its History department.

That said, I think what I’m identifying here is a fertile little niche for historical scholarship. And my dissertation, still in the early stages of research, definitely fits within it. At the core of what I’ve been saying in these two blog posts is something I think is pretty uncontroversial– Communications is a very important aspect of the modern world. And I would like to see even more scholarship on it.

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Why I Do Communications History

Markets are conversations.

When the writers of the Cluetrain Manifesto wrote this over a decade ago, they were looking for something revolutionary. They were trying to express the impact of the astounding new power of electronic media on communications– the internet, we are told all the time, is the biggest thing since the printing press!

And a lot of people who drank the Cluetrain Kool-Aid have been somewhat discouraged by what they’ve seen in the last ten years. Where’s the big change? Online communications has allowed for the kinds of conversational brand advocacy that Cluetrain advocates, but in general, corporate communications and marketing are just business as usual. Certainly, a purist would argue that most companies haven’t taken the lessons of cluetrain to heart, they haven’t gotten into the real, human conversations, and haven’t reaped the benefits as a result. And that’s not an invalid assessment.

But a couple weeks ago, another reason dawned on me as I was reading on the subway. Something painfully obvious. Markets are communications in the information age, yes. But that was just as true in the nineteenth century as it is today. And likewise, communications in the nineteenth century was undergoing a set of dramatic transformations, much like today. The internet changes everything, to be sure. But that itself is business as usual.

The internet has revolutionized communications. But looking at the history of the United States, from 1788 to present, with an eye to communications technology, one witnesses a nation that is more often in the midst of a communications revolution than it is not. American History has in many ways been singularly defined by a long series of communications revolutions.

From the First Amendment and the Postal Road System to the telegraph to the birth of the Railway Mail Service to the rise of the mass media and the advent of the telephone to the television age to the internet, the United States has been a nation that has been constantly being reshaped by revolutionary shifts in communications. The way that people communicate has been shifting rapidly and radically for most of our nation’s history.


What makes communications history such an exciting lens into history is its ability to bring together the two most important historiographic trends of the last thirty years— the quantitative, materialist approach of the new social history, and the cultural theory and more literary analysis that constitutes the cultural turn. Communications technologies shape and drive markets. These networks are an essential engine of the economy. Simultaneously, it is within the content of communications media that we have our only window into the discursive forces that shape culture. It is for this reason that I think communications history is critically under-explored.

Certainly, ever since Marshall McLuhan became a public intellectual rock star, there has been an ever-growing community of people in media studies, and that [inter]discipline has influenced a good number of historians. There is a lot more work that should be done, however– and communications history needs to be allowed a more central role in our historiography. It’s time to let communications history have center stage.

There are many well-researched histories of particular media– there are books on the telephone, the telegraph, motion pictures, et cetera. These usually focus on the technological, business, and/or legislative-governmental aspects of the medium’s history. And there are books that analyze cultural phenomena within media (usually broadcast media), from issues of class in early silent films to performances of race on the internet. There are far fewer books that integrate both the medium and the message, unfortunately.

Historians have drawn extensively on letters throughout modern historiography. But rare is the author who positions those letters within both the cultural practice of letter writing as it changes over time and the postal networks that allow for such communication. Too often, the letter as an object itself is overlooked.

I think there is still a large body of potential work that foregrounds the history of communications and uses it as an inroads to other avenues of historical investigation.


There are at least three recent books that I have encountered that do an excellent job of foregrounding communications in the way I am discussing. I’m sure there are others, and would welcome suggestions, but these are three that have caught my attention for their broad scope and deep insight.

Paul Starr’s 2005 The Creation of the Media is impressive in its scope, taking a comparative approach to media and contrasting the development of the American media over the last 300 years with the parallel developments in France and Britain, arguing for the uniqueness of the US media environment. It’s an impressive read, and an amazing introductory text on the subject. While it’s still almost entirely on the media and very little on their messages, it is admirable for creating.

More recently, Daniel Walker Howe’s What Hath God Wrought is a work of synthetic history, bringing together much of the most important work in the historiography of the Age of Jackson. One of the primary arguments of the book– and one of its most fascinating– is a re-framing of the Market Revolution as a Communications Revolution, foregrounding the import of the rapid dissemination of information as the key change that allowed for the transformation of the American economy.

Unfortunately, by concluding in 1848, (a date which one guesses he chose for the death of his book’s hero, John Quincy Adams) he downplays the import of the postal rate reductions of 1845 and 1851. As David Henkin has demonstrated, the import of these rate reforms cannot be overstated, as they allowed for a major cultural shift toward a more egalitarian world of letters in the US. Despite this, the book is admirable for its foregrounding of the broader impact of communications, and makes what I feel is a convincing case on that point.

Finally, Henkin’s 2007 The Postal Age— while much more narrow in its scope than the above two books– does an amazing job of integrating information about the legislation, policy, and technologies that shape the postal system of the mid-nineteenth century with discussion of the system’s public, and how they used the post. While I would have loved to see even more analysis of everyday letter writers’ rhetoric and discourse, that would have fallen a bit out of the book’s scope, and even still, Henkin proves– as he did in City Reading— that he is a master at the difficult task of discussing the complex praxes of common literacy.


What attracts a historian to a particular topic, methodology, or theoretical approach is always highly subjective, and I’m not trying to pretend that this isn’t the case for me as well. My primary objective in writing this post has been to try to better put into words why I think that communications history is a worthwhile and interesting lens into American History, an inroad that has yet to be well-explored.

Of course, it would be wonderful to see the field bloom, to see “Communications Historian” listings in the AHA job listings, or to see curatorial positions open up in a new National Communications Museum (something some other nations have, from what I’ve been told.) I think communications history is just starting to prove itself as a worthy specialty for historians to explore. As I said, it does bring together threads from both social history and the cultural turn, and for those who are banking on digital humanities being the next big thing in the field, I think it could play quite nicely with DH, as well.

Even if none of that happens, however, it’s what I want to study and research. It fits quite nicely with my personal interests, and I’m confident that there’s many careers’ over worth of research left to be done.

 

ETA: There is now a second part to this blog post, which can be found here.

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La Guardia Reads the Sunday Funnies


Tomorrow marks the birthday of Fiorello La Guardia, 99th mayor of New York City.

In the opening monologue of his 1958 play Comic Strip, George Panetta turns almost immediately to one of the most powerful cultural memories of New York Mayor Fiorello La Guardia:

Now, I was a kid in the days of Fiorello LaGuardia– remember him, LaGuardia? The Little Flower? Maybe he’s one of the reasons I grew up. He loved all us kids in New York City, used to read the comic strips to us on Sundays– worried and looked after us all the time.

On June 30, 1945, New York’s newspaper delivery drivers began a strike that would last 17 days, refusing to distribute any paper in the city except for the leftist (and highly pro-labor) PM… a paper that might be best remembered by comics lovers for publishing the wartime political cartoons of Theodor “Dr. Seuss” Geisel.

For those who don’t mind reading between the lines, there’s an excellent contemporary account of the strike from the newspaper publishers’ perspective that can be found in the Prelinger Archives collection at The Internet Archive. Obviously very biased, but an interesting account of how a city dealt with a major media shutdown.

On July 1, La Guardia was scheduled for his regular Sunday broadcast of Talk to the People, a weekly radio show he held on WNYC. At one point in the show, he encouraged his listeners to gather their children around the radio, and commenced to reading that day’s “Dick Tracy” comic from the Sunday Daily News. With obvious relish, the mayor described the action in the panels, impersonated the voices of various characters, and reminded listeners of the plot that had led up to that moment. At the end of each strip, he would explicate the moral of that week’s adventure to his young listeners.

(In the above clip from the next week, the moral is described in no uncertain terms: “Say children, what does it all mean? It means that dirty money never brings any luck! No, dirty money always brings sorrow and sadness and misery and disgrace.”)

He also promised that he would read the Sunday comics on the air every Sunday as long as the strike continued, and that someone from WNYC would read the dailies every day. The next Sunday, when he came in to broadcast, there were camera crews there to record his reading. The story took on a life nationally. And it became one of the things La Guardia was best remembered for.


Such a move by a major politician today would smack of a paternalism and pandering that would make cynical observers tear him apart. But in 1945, La Guardia reading the comics over the radio really seems to have been seen fondly by a great number of people.

Part of this was likely La Guardia’s personality– he possessed a gentleness, kindness, and an air of genuine benevolence that was a huge change from the last multiple-term mayor in New York, the slick and corrupt “Beau James” Walker. He was a genuine uniter, running in opposition to machine party politics, and seemed to many to have the commonwheal of the city in mind.

He didn’t lash out against the strikers or against the newspapers– he just expressed a concern that the children shouldn’t have to go without their comics just because of “a squabble among grown-ups.”


I genuinely do believe that La Guardia thought that this might just be a nice thing to do– I don’t believe it was necessarily a cynical or calculated move. But I do think that there is one part of this story that needs to be read with a skeptical eye.

I don’t think he was doing this simply “for the children.” I think that reading the comics was targeted at adults as well.

By all accounts, La Guardia read and enjoyed the comics himself. Born in New York in 1882, he was a member of the first generation to grow up with comics in the newspaper. (Although he was old enough to be working by the time comics started appearing in New York papers, in his early teens.)

While the reputation of comics as a medium for children had fully developed by midcentury, adults actively read and discussed the events in the daily comics page. Based on research conducted around the same time, sociologist and media theorist Leo Bogart argued that newspaper comics were important to working-class urban readers because they provided noncontroversial (but still debatable) subjects of conversation in situations of urban semi-anonymity. You might not want to talk to the guy on the bar stool next to you about religion or politics, but you could debate Dick Tracy with him.

By reading the comics, he was actually not just providing entertainment for the children of his constituents. La Guardia was finding a way to insert himself into the everyday street-corner conversations of millions of New Yorkers. I would argue that this, just as much as appealing to the children, was key to why this was such a defining moment for the memory of La Guardia’s career. He had understood the social function of comics to its adult readers, and had joined in that discussion. It’s the mark of a true populist– to actually understand what’s important to people, even the stuff they wouldn’t normally admit to.


Interestingly, while this event has faded somewhat from the public memory, and more people know La Guardia as an airport than as a politician, the recording of La Guardia reading the comics has taken on a strange and wonderful second life: the “what does it all mean?” that can be found at approximately 1:27 in the video above has become one of the most widely-used and best-known non-musical samples in hip-hop.

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